FRESH
PALETTES
Design that leaves
a lasting impression.
Graphic Design.
Brand Identity.
Photography.
Art Direction.
Public Art
by Eder Estrada
Chicago, Illinois
Overview
The Garlic Escape Farm is a family-owned farm specializing in handcrafted
garlic-based foods and pantry products. The goal of this project was to develop a cohesive packaging system that elevated the brand while preserving its handcrafted, farm-to-table character.
The Garlic Escape Farm
Brand Refresh • Packaging Design • Product Label System
My Role
Packaging Design
Label Design
Brand Identity Development
Product Photography
Print Production
The Challenge
As the product line expanded, the packaging lacked a consistent visual language. Each product needed to feel like part of the same family while remaining easy to identify on store shelves and at local markets.
West Garfield Park Community Plaza & Roller Rink
Brand Refresh • Packaging Design • Product Label System
Overview
Supported the realization of a large-scale public art installation through on-site layout, scaling, and surface painting, ensuring the abstract composition was executed with precision across the plaza.
My Role
Surface layout and scaling
Full-scale artwork transfer
Precision painting
Public art installation