FRESH
PALETTES

Design that leaves

a lasting impression.

Graphic Design.

Brand Identity.

Photography.

Art Direction.

Public Art

by Eder Estrada


Chicago, Illinois


Overview

The Garlic Escape Farm is a family-owned farm specializing in handcrafted
garlic-based foods and pantry products. The goal of this project was to develop a cohesive packaging system that elevated the brand while preserving its handcrafted, farm-to-table character.

The Garlic Escape Farm

Brand Refresh • Packaging Design • Product Label System

My Role

  • Packaging Design

  • Label Design

  • Brand Identity Development

  • Product Photography

  • Print Production

The Challenge

As the product line expanded, the packaging lacked a consistent visual language. Each product needed to feel like part of the same family while remaining easy to identify on store shelves and at local markets.

West Garfield Park Community Plaza & Roller Rink

Brand Refresh • Packaging Design • Product Label System

Overview

Supported the realization of a large-scale public art installation through on-site layout, scaling, and surface painting, ensuring the abstract composition was executed with precision across the plaza.

My Role

  • Surface layout and scaling

  • Full-scale artwork transfer

  • Precision painting

  • Public art installation